Marketing Lead Generation Executive (225-630)

As a Marketing Lead Generation Executive, you will be at the forefront of our efforts to attract and engage prospective customers. This pivotal role involves developing and managing lead generation processes and platforms to expand our client base. You'll be responsible for identifying potential leads, nurturing relationships, and guiding them through the sales funnel. Working closely with the sales and marketing teams, you will design compelling campaigns that resonate with our target audience, ensuring a continuous pipeline of qualified leads. Your ability to analyze market trends, understand customer needs, and utilize data-driven insights will be crucial in refining strategies and achieving business objectives. This position offers the opportunity to play a key role in the growth and success of our company while enhancing brand visibility and customer engagement.

Responsibilities

• Develop and implement lead generation strategies to attract new customers.
• Utilize various platforms and tools for effective lead tracking and management.
• Collaborate with the sales team to align on lead qualification criteria.
• Conduct market research to identify emerging trends and opportunities.
• Create compelling marketing campaigns to engage and convert prospects.
• Nurture leads through email marketing, social media, and direct contact.
• Analyze and report on the effectiveness of lead gen activities regularly.
• Optimize campaigns based on performance analytics and customer insights.
• Maintain and update the lead database with accurate information.
• Participate in brainstorming sessions to enhance marketing strategies.
• Identify and explore new channels for acquiring potential leads.
• Work closely with product teams to understand features that may attract leads.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in lead generation and digital marketing strategies.
• Strong understanding of marketing automation tools and CRM systems.
• Excellent communication skills, both written and verbal, for effective interaction.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Creative thinker with a passion for exploring new marketing approaches.