Outbound Marketer

Zoho is one of the worlds most prolific software companies. With 55+ applications in nearly every major business category, including sales, marketing, customer service, accounting and back office operations, and an array of productivity and collaboration tools built from the ground up, Zoho has the depth and breadth to solve even the most complex business challenges.

With more than 100 million+ users and over 16,000 employees across the globe, hundreds of thousands of companies rely on Zoho, every day to run their businesses, including Zoho itself. With 25 years of being private, bootstrapped and profitable, we understand what it takes to run a sustainable, resilient business.

Role: Outbound Marketer

Location: This is an on-site role based at Zoho’s global headquarters in Chennai.

Experience: 5 - 7 years

About the Role

As an Outbound marketer, you will act as the bridge between marketing and sales, combining the art of storytelling with customer relationship-building. Your primary responsibility is to engage prospects, prepare compelling pitches, and document detailed customer journeys. While you leave the commercials and closing to the sales team, your job is to create meaningful conversations that uncover customer needs, nurture trust, and shape the narrative that propels deals forward.

Key Responsibilities:

1. Engaging & Understanding Customers

• Initiate and sustain meaningful conversations with prospective clients.
• Identify and document customer pain points, business objectives, and decision-making processes.
• Use a consultative approach to discover latent customer needs and position solutions effectively.

2. Crafting Tailored Pitches

• Develop personalized, insightful pitches aligned with customer needs.
• Equip the sales team with compelling narratives that highlight value propositions.
• Continuously refine messaging based on feedback from customer interactions.

3. Building & Documenting Customer Journeys

• Meticulously track and document customer interactions from first contact to deal closure.
• Develop customer journey narratives that highlight critical moments, objections, and resolutions.
• Share these stories internally to improve future sales and marketing approaches.

4. Collaborating with Sales Teams

• Act as a trusted liaison between marketing and sales, ensuring a seamless handoff.
• Provide context to the sales team on customer preferences and potential objections.
• Support sales by creating relevant content that resonates with different buyer personas.

5. Storytelling & Post-Closure Narratives

• Craft engaging, data-backed stories that document the customer’s journey post-deal closure.
• Highlight customer success stories that can be leveraged for future marketing campaigns.

Required Skills & Qualifications:

Communication & Relationship-Building:

• Ability to build rapport with diverse personas across industries.
• Strong listening and empathy skills to uncover unspoken customer needs.

Pitch Development & Storytelling:

• Expertise in developing engaging pitches aligned with customer pain points.
• Ability to create compelling narratives that connect emotionally and logically.

Analytical & Documentation Skills:

• Strong attention to detail in documenting customer conversations.
• Ability to identify patterns and extract insights from customer interactions.

Collaboration & Cross-Functional Understanding:

• Experience working closely with both sales and marketing teams.
• Ability to provide actionable insights to sales based on customer conversations.

Preferred Experience:

• 5+ years in a customer-facing marketing, sales, pre-sales, or sales enablement role.
• Proven track record of engaging prospects and building long-term relationships.
• Familiarity with CRM systems and sales enablement tools to track customer interactions.

Bonus Skills (Nice-to-Have):

• Experience in content creation or customer success stories.
• Knowledge of industry-specific buyer journeys and personas.
• Ability to analyze data and refine pitches accordingly.

Who You Are:

• A natural storyteller who thrives on engaging with people and learning their needs.
• Someone who enjoys building relationships but prefers to hand off the closing.
• Detail-oriented, with a passion for documenting customer journeys and refining strategies.

Why Join Us?

• Opportunity to work at the intersection of marketing and sales.
• Build relationships while driving customer-centric strategies.
• Shape future pitches by influencing the narrative based on real conversations.

Ready to join us as an Outbound marketer? Apply now and help us craft stories that win hearts — and deals!​