Responsible for bringing high-quality Sales Qualified Leads (SQLs) and maintaining the brand’s online presence by working on various marketing campaigns.
Key Responsibilities:
Planning and executing digital marketing campaigns (including but not limited to) Web, SEO, SEM, email, social media, marketing automation and display advertising
Driving SQLs for a service vertical and working closely with the sales team for closing deals
Building and maintaining our social media presence across all digital channels
Measuring and reporting on the performance of digital marketing campaigns against goals (ROI and KPIs)
Identifying trends and insights, and optimizing spend and performance based on the insights
Brainstorming new and creative growth strategies
Collaborating with internal teams to create necessary landing pages, assets and creatives to optimize user experience
Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrumenting conversion points and optimizing user funnels
Driving collaborations for business growth
Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.
Lead a team of digital marketing and lead generation executives to achieve monthly and quarterly goals
Education, Expertise & Experience:
Minimum 5 years relevant experience
Ability to drive marketing campaigns- end to end
An eye for detail
Coordination with cross-functional teams to drive results
Lead generation - develop and implement campaigns for traffic & leads
Develop and maintain a network of relationships with key stakeholders
Market research and competitor mapping for better positioning of services.
Should have good written communication, research, and team-building skills.
Important Notes -
We are only looking for candidates who are currently managing Demand Generation for In-house products or Services. We need someone with only B2B experience and someone who has generated demand in international locations (Mainly the US).
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