Reporting And Insights - Analyst

Overview

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.

Responsibilities

• Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resource.
• Developing and executing attribution and measurement projects.
• Ensuring timely follow through on all scheduled and ad hoc deliverables.
• With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality.
• Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person.
• Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals.
  
  

• 5-6 years of hands-on experience in data management and analysis within a relevant domain, demonstrating strong problem-solving capabilities.
• Manage and report data using various tools such as Power BI, Excel, Advanced Excel (VBA), SQL.
• Build visualizations and data models in Power BI, including expertise in ETL processes, Power Query, and DAX.
• Collaborate with agency partners/clients to identify and define key performance indicators (KPIs) tailored to their business needs.
• Work effectively with large data sets, transforming them into clear, cohesive narratives that inform business decision-making.
• Analyze data sets to address business problems and provide recommendations.
• Troubleshoot bugs and queries at the visualization layer and follow through to the database for resolution.
• Proficiency in Power BI, including data modeling, visualization, ETL processes, Power Query, and DAX.
• Ability to create data-driven stories from large and complex datasets.
• Excellent written and verbal communication skills, with the ability to present data insights effectively.
• Proven ability to maintain positive client relationships, ensuring satisfaction and collaboration.
• Strong presentation skills, utilizing MS PowerPoint or other relevant platforms.