Paid Media Lead

About The Job

As a Paid Media Strategist, you will take ownership of crafting and implementing comprehensive paid media strategies to drive client success. Your mission? To enhance campaign efficiency, deliver measurable outcomes, and ensure alignment with client goals. 🎯

What’ll you do?

Paid Media Strategy Development

📊 Develop and execute strategic paid media plans tailored to client objectives across Google Ads, LinkedIn Ads, Facebook/Meta, and other platforms.

💡 Analyze performance data to identify trends, insights, and opportunities to refine strategies and improve ROI.

🔄 Oversee the lifecycle of campaigns, from ideation and setup to monitoring and optimization.

Client Collaboration & Consultation

🤝 Partner with clients to understand business goals, challenges, and target audiences.

🛠️ Provide strategic recommendations to optimize campaign performance and achieve business KPIs.

📊 Present detailed performance reports and insights, highlighting campaign success and areas for improvement.

Performance Optimization

🔍 Conduct deep-dive analysis of campaign performance, including audience segmentation, bidding strategies, and creative effectiveness.

🚀 Test innovative approaches such as new ad formats, placements, and audience targeting techniques.

💻 Implement data-driven optimizations to maximize lead quality, minimize CAC, and enhance overall ROI.

What We’re Looking For?

Experience & Expertise

• 5+ years in performance marketing, preferably in SaaS. 🌐
• Expertise in managing multi-channel campaigns across Google Ads, LinkedIn, Facebook/Meta, and more. Programmatic experience is a bonus. ⭐
• Proven ability to drive measurable results, including leads, MQLs, and improved conversion rates. 💹
  
  

• Strategic Mindset: Capable of translating business goals into actionable paid media strategies. 🧠
• Data-Driven: Confident with analytics tools, deriving insights to inform campaign decisions. 📊
• Collaborative Leader: Skilled in leading cross-functional teams and fostering client relationships. 🤝
• Creative Problem-Solver: Passionate about testing new ideas and optimizing for results. 🎨
• Strong Communicator: Able to deliver complex insights and strategies in a clear, concise manner. 🎤
  
  

• Transparency: We believe in open communication, whether it’s about OKRs or financial decisions. 💬
• Growth Opportunities: Work with the best SaaS companies and become a true industry expert. 🌟
• Benefits: Company-paid health insurance, competitive compensation with incentives, and more. 🏥
• Culture: A dynamic startup environment with immense learning potential. 🌱