Social Media Marketing Executive (225-714)

A Social Media Marketing Executive is a pivotal role in the dynamic and rapidly evolving field of digital marketing. This individual is responsible for developing and implementing marketing strategies aimed at enhancing the company's brand presence across various social media platforms. They play a crucial role in engaging with the target audience, driving traffic and sales through creative and innovative social media campaigns. The role requires not only a strong understanding of social media dynamics but also a keen sense for market trends, audience preferences, and brand communication. A successful Social Media Marketing Executive should demonstrate both strategic thinking and hands-on skills to effectively manage and grow the company’s social network. They should be adept at using analytics to measure the effectiveness of campaigns and adjust strategies accordingly, ensuring sustained growth and engagement across all social media channels.

Responsibilities

• Develop and implement social media strategies to align with business goals and objectives.
• Create engaging and compelling content for various social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Monitor social media channels for customer feedback and respond promptly to comments and inquiries.
• Collaborate with other departments to ensure brand consistency across all communications.
• Analyze audience insights and social media performance data to refine strategies and improve engagement.
• Stay up to date with the latest trends and changes in social media platforms and algorithms.
• Develop and manage social media calendars and schedules for all content releases.
• Coordinate with influencers and partners for collaborations to expand audience reach.
• Use social media marketing tools like Hootsuite, Buffer, or Sprout Social for campaign management and reporting.
• Track and report on social media campaign performance and provide insights to management.
• Conduct competitor analysis to identify strengths, weaknesses, and strategic opportunities.
• Implement strategies to improve brand awareness through social media platforms and increase user engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven work experience as a Social Media Marketing Executive or similar role.
• In-depth knowledge of various social media platforms and strategies.
• Strong understanding of current online marketing trends and best practices.
• Excellent written and verbal communication skills for online audience engagement.
• Proficiency in using social media management and analytics tools.
• Creative mindset with the ability to develop engaging content and campaigns.
• Ability to work collaboratively in a team-oriented environment.
• Strong analytical skills for measuring and optimizing social media campaign performance.
• Time management skills to handle multiple projects and meet deadlines efficiently.