SEO Executive (225-627)

An SEO Executive plays a pivotal role in enhancing an organization's online presence and search engine rankings. This position is crucial for ensuring websites are optimized effectively, thereby driving increased traffic and improving conversion rates. The SEO Executive is responsible for creating and implementing search engine optimization strategies to boost organic search results. This includes optimizing on-page elements, developing content strategies, and collaborating with web developers to ensure best SEO practices are followed. An ideal candidate is detail-oriented, analytical, and possesses an in-depth understanding of current SEO trends and tools. The position requires excellent communication skills to effectively articulate SEO concepts and results to stakeholders. Passion for staying updated with the latest search engine updates and algorithms is essential for success in this role. The SEO Executive must also exhibit strong problem-solving skills to address any SEO-related issues promptly and effectively.

Responsibilities

• Develop and execute successful SEO strategies and increase website visibility.
• Collaborate with web developers to ensure best SEO practices are implemented.
• Conduct keyword research using various tools to guide content marketing efforts.
• Optimize website content, meta tags, and landing pages for search engine rankings.
• Monitor, analyze, and report on website performance and search engine results.
• Identify and correct technical SEO issues impacting website performance and ranking.
• Stay updated with search engine updates and implement necessary changes proactively.
• Develop and manage a robust backlink profile to improve search engine rankings.
• Create engaging SEO content that aligns with the overall content strategy.
• Provide regular performance reports and recommend actionable insights for improvement.
• Collaborate with marketing and content teams to ensure SEO objectives are integrated.
• Utilize analytics tools to assess performance indicators and determine improvements needed.

Requirements

• Proven experience as SEO Executive or similar digital marketing role.
• Familiarity with Google Analytics, SEMrush, and other SEO tools and platforms.
• Solid understanding of on-page and off-page optimization techniques and tactics.
• Knowledge of HTML/CSS and web development principles beneficial for SEO practices.
• Strong analytical skills and experience in reporting and performance measurement.
• Excellent communication skills to convey SEO strategies to non-technical teams.
• Ability to stay abreast of changing SEO trends and algorithm updates.