Marketing Executive (225-630)

The Marketing Executive plays a crucial role in planning and executing marketing strategies that drive brand awareness and enhance market presence. They work closely with marketing teams and cross-functional departments to identify market trends, customer needs, and competitive landscape. The ideal candidate should possess a strong understanding of digital marketing channels, traditional marketing methods, and how they can be leveraged to achieve business objectives. This role demands creativity, analytical skills, and the ability to manage multiple projects simultaneously. The Marketing Executive acts as a key player in brand development, campaign planning, and lead generation, ensuring that marketing initiatives align with the company’s strategic goals.

Responsibilities

• Develop and execute marketing plans and strategies to meet organizational goals.
• Coordinate with internal teams to design marketing campaigns from inception to completion.
• Analyze market trends and customer insights to inform product development and marketing strategy.
• Manage and oversee social media channels to optimize engagement and brand presence.
• Collaborate with external agencies for advertising and promotional activities.
• Create and distribute promotional content such as newsletters, brochures, and digital campaigns.
• Monitor and report on the performance of marketing campaigns to senior management.
• Identify new marketing opportunities and lead initiatives to capitalize on them.
• Ensure that all marketing materials are in line with the company's brand identity.
• Track competitor activities and adjust marketing strategies accordingly.
• Organize and participate in marketing events and conferences to enhance brand recognition.
• Manage budget allocations for marketing activities within the allocated limits.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of three years of experience in a marketing role or similar position.
• Strong understanding of digital marketing and social media platforms.
• Excellent written and verbal communication skills with attention to detail.
• Ability to analyze market data and consumer feedback effectively.
• Proficient in marketing software and tools such as CRM systems and analytics platforms.
• Strong project management and organizational skills with the ability to multitask effectively.