Marketing Executive (225-630)

As a Marketing Executive, you will be at the forefront of driving initiatives that enhance brand awareness and increase sales across various platforms. Your creativity and strategic thinking will help develop and implement marketing strategies that capture the attention of targeted audiences. You'll be responsible for conducting market research, analyzing consumer behavior, and devising innovative ways to engage customers. Collaborating closely with different departments, you will ensure that all marketing efforts align with the brand’s objectives. This is an exciting opportunity to join a dynamic team where your contributions will directly impact the organization’s growth and success.

Responsibilities

• Develop and implement strategic marketing plans to achieve company objectives.
• Conduct market research to identify new opportunities and optimize current efforts.
• Oversee content creation and ensure consistency across all marketing channels.
• Coordinate with the sales team to boost business development and sales initiatives.
• Analyze marketing campaigns and adjust strategies based on performance metrics.
• Manage the marketing budget and allocate resources effectively for maximum impact.
• Collaborate with design and production teams for promotional material development.
• Organize promotional events and attend industry conferences on behalf of the company.
• Maintain and update a digital media journey tracker to evaluate consumer engagement.
• Ensure that all brand communications adhere to regulatory guidelines and standards.
• Analyze competitors’ activities to determine market trends and best practices.
• Prepare and present reports to communicate results and insights to stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.
• Proven experience as a Marketing Executive or a similar role in the industry.
• Strong analytical skills and the ability to interpret market research data effectively.
• Excellent communication skills, both written and verbal, with attention to detail.
• Proficiency in using marketing software and tools, including CRM and CMS platforms.
• Creative thinker with the ability to innovate and adapt to market changes quickly.
• A team player with the ability to work effectively across various departments.