Field Marketing executive (225-625)

The Field Marketing Executive is a pivotal role in any organization aiming to expand its market reach and enhance brand awareness through direct and indirect engagement with the target audience. This position requires an individual who is not only adept in marketing principles but is also capable of executing marketing strategies and campaigns in the field. The Field Marketing Executive will be responsible for orchestrating events, fostering relationships with channel partners, and leveraging local insights to adjust marketing tactics for optimal results. The ideal candidate will possess a blend of creativity, data-driven decision-making, and the ability to work independently while contributing to the team’s overall goals. They should be passionate about marketing, skilled in communication, and able to deliver engaging experiences that resonate with diverse audiences.

Responsibilities

• Plan and execute local marketing initiatives to increase brand awareness and sales.
• Coordinate and manage all aspects of field marketing campaigns and events.
• Develop relationships with local businesses and community organizations for partnerships.
• Monitor and analyze field marketing performance metrics to improve strategies.
• Collaborate with sales teams to align marketing efforts with sales targets and goals.
• Utilize local market insights to refine and adapt marketing approaches and tactics.
• Conduct product demonstrations and presentations at events, trade shows, and exhibitions.
• Generate lead opportunities and ensure follow-up for conversion by the sales team.
• Provide feedback and insights on customer preferences and market trends.
• Maintain and manage budgets allocated for field marketing activities efficiently.
• Create detailed reports on the outcomes and impacts of field marketing engagements.
• Ensure brand message consistency across all channels and marketing materials.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years experience in field marketing or similar roles.
• Strong understanding of marketing principles and customer engagement strategies.
• Excellent verbal and written communication and presentation skills.
• Demonstrated ability to manage multiple projects and meet tight deadlines.
• Proficiency in marketing analytics tools and CRM systems is essential.
• Aptitude for fostering partnerships with stakeholders and community leaders.