Executive - Marketing (225-630)

The Executive - Marketing plays a crucial role in an organization's marketing and promotional endeavors. This position demands a creative, dynamic individual who is both strategic and tactical in their approach to driving brand awareness and increasing market share. The Executive - Marketing works closely with senior management to develop marketing strategies and plans that align with the company's overall goals. They must be adept at understanding market trends, consumer behavior, and industry dynamics. This role requires excellent communication and interpersonal skills as the Executive will frequently collaborate with other departments, vendors, and partners. With a keen sense of creativity and innovation, the Executive - Marketing is dedicated to executing effective marketing campaigns that deliver measurable results.

Responsibilities

• Develop and implement marketing strategies to meet organizational objectives.
• Conduct market research to identify trends and opportunities for growth.
• Collaborate with the sales team to create campaigns that drive revenue.
• Analyze consumer behavior to tailor marketing efforts and increase engagement.
• Oversee the management and execution of digital marketing initiatives.
• Develop and maintain relationships with external vendors and media partners.
• Coordinate with the creative team to align marketing materials with brand identity.
• Manage budgeting for marketing campaigns and track their financial performance.
• Prepare reports to monitor and evaluate campaign effectiveness regularly.
• Stay updated with industry trends and competitive activities for strategic advantage.
• Organize and participate in marketing events to promote corporate services.
• Advise on product pricing strategies to maximize profitability and market share.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in developing and implementing marketing strategies effectively.
• Strong understanding of current online marketing concepts and best practices.
• Excellent communication, negotiation, and presentation skills.
• Ability to manage multiple projects simultaneously and work under deadlines.
• Proficient in using digital marketing tools and analytics software.
• Creative thinker with strong problem-solving skills and attention to detail.