Email Marketing Specialist (225-705)

We are seeking a highly skilled and dedicated Email Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a profound understanding of email marketing strategies and analytics, with a focus on generating engagement and converting leads. As an Email Marketing Specialist, you will be responsible for creating compelling email content and campaigns that resonate with our target audience and drive business goals. You will work closely with cross-functional teams to align email marketing strategies with broader business objectives, ensuring consistency in brand messaging across all communications. The successful candidate will be data-driven, detail-oriented, and able to effectively manage multiple projects simultaneously, showcasing exceptional organizational and communication skills. If you have a passion for digital marketing and a proven track record of running successful email marketing campaigns, this position offers a fantastic opportunity to excel in a thriving and fast-paced environment.

Responsibilities

• Develop and implement effective email marketing campaigns to support business objectives.
• Manage the end-to-end process of email campaign creation, execution, and analysis.
• Write, design, and edit high-quality email content that is engaging and on-brand.
• Conduct A/B testing to optimize campaign performance and achieve desired outcomes.
• Segregate and maintain an extensive email list to ensure high deliverability rates.
• Monitor and analyze the performance of campaigns using KPIs to drive improvements.
• Collaborate with design and content teams to create visually appealing templates.
• Work closely with stakeholders to align email strategy with overall marketing plans.
• Stay up-to-date with industry trends and regulations impacting email marketing.
• Implement automated marketing workflows to streamline and enhance user engagement.
• Provide regular reports and insights on email campaign performance to management.
• Ensure compliance with GDPR and other email marketing best practices and regulations.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Proven experience as an Email Marketing Specialist or similar role for 2-3 years.
• In-depth knowledge of email marketing tools like Mailchimp, HubSpot, or similar.
• Excellent written communication skills with an eye for design and details.
• Strong analytical skills to interpret data and make data-driven decisions.
• Proficient in HTML/CSS for designing and troubleshooting email templates.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with CRM systems and marketing automation software preferred.
• Strong understanding of GDPR and data privacy regulations for email marketing.