Digital Marketing Coordinator (225-628)

A Digital Marketing Coordinator plays a fundamental role in planning, executing, and optimizing digital marketing efforts within an organization. This role is crucial in enhancing a company's online presence to attract new customers and support existing ones. As a Digital Marketing Coordinator, you will work closely with various teams including marketing, sales, and design to implement and measure the effectiveness of marketing campaigns across digital channels. You will leverage your analytical skills to interpret data and make strategic recommendations. This position is perfect for someone who is passionate about digital trends, understands the dynamics of marketing channels, and can navigate the digital landscape with ease. Your creative thinking and proactive approach will be instrumental in driving digital marketing success and achieving business goals.

Responsibilities

• Develop, implement, and monitor digital marketing campaigns across various platforms.
• Collaborate with the design team to produce engaging content and graphics.
• Analyze digital marketing analytics reports and share insights with the team.
• Manage and maintain the company’s website, ensuring content is current and engaging.
• Coordinate and optimize company presence on social media platforms.
• Assist in researching and evaluating new marketing trends and opportunities.
• Create and send out email marketing campaigns to targeted customer lists.
• Generate weekly reports on digital marketing efforts for management review.
• Prepare promotional presentations and other marketing materials as required.
• Communicate marketing initiatives to the internal team and external stakeholders.
• Coordinate and attend industry events, webinars, and conferences as needed.
• Ensure compliance with industry regulations and best practices in digital marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Minimum of 2 years experience in digital marketing or a related role.
• Strong proficiency in digital marketing tools and platforms is essential.
• Excellent communication and project management skills are required.
• Ability to analyze marketing data and derive actionable insights is crucial.
• Experience with SEO, social media marketing, and email campaigns is necessary.
• Creative thinker with a passion for continuous learning and digital innovation.