Content Specialist – B2B SaaS (225-723)

Join our dynamic team as a Content Specialist focused on B2B SaaS, where you will play a pivotal role in shaping the voice and narrative of our software solutions. As our Content Specialist, you will have the opportunity to significantly impact our brand presence by crafting compelling, relevant, and insightful content that resonates with our target audience of business professionals and decision-makers. You will collaborate closely with marketing, product, and sales teams to develop content strategies that enhance our brand positioning and drive customer engagement. If you have a passion for storytelling, a keen understanding of software-as-a-service (SaaS) landscapes, and an ability to translate complex technical concepts into captivating content, we want to hear from you.

Responsibilities

• Create and manage a content calendar tailored to B2B SaaS audiences.
• Develop and produce high-quality written materials, including blogs and whitepapers.
• Collaborate with product teams to develop product-specific content and documentation.
• Ensure all content is on-brand, consistent, and optimized for search engines.
• Coordinate with marketing and sales teams to align content strategies and campaigns.
• Conduct research to gather insights into industry trends and customer needs.
• Analyze content performance metrics to improve engagement and conversion rates.
• Write case studies and testimonials to highlight customer success stories.
• Develop and implement a content distribution strategy across multiple channels.
• Edit and proofread content to maintain high editorial standards and accuracy.
• Manage relationships with external writers and agencies for outsourced content.
• Stay updated on the latest content marketing and B2B SaaS industry trends.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Proven experience in content creation within the B2B or SaaS sectors.
• Strong understanding of SaaS products and B2B marketing principles.
• Excellent writing, editing, and proofreading skills with attention to detail.
• Ability to quickly grasp complex technical concepts and turn them into content.
• Experience with content management systems and digital marketing tools.
• Strong project management skills with the ability to manage multiple projects.