Senior Manager – Performance Marketing (225-805)

As a Senior Manager – Performance Marketing, you will lead the strategic planning and execution of performance marketing initiatives to drive customer acquisition, enhance brand recognition, and improve revenue generation. This role demands a deep understanding of digital marketing channels, data analytics, and emerging trends. You will collaborate with cross-functional teams to optimize the digital marketing efforts and ensure alignment with the overall business objectives. The ideal candidate should have proven leadership capabilities, a result-driven attitude, and the ability to adapt to a rapidly changing digital landscape. This is a critical role that requires strong analytical skills, combined with creativity, to innovate and maintain competitive advantage in the market.

Responsibilities

• Develop and implement comprehensive performance marketing strategies aligned with business goals.
• Oversee and direct the execution of digital marketing campaigns across various platforms.
• Lead a team of marketing professionals, providing guidance, motivation, and professional development.
• Utilize data analytics to optimize marketing campaigns and ensure high ROI.
• Identify growth opportunities across digital channels and propose innovative solutions.
• Collaborate with creative teams to design impactful ad creatives and campaign materials.
• Manage and optimize marketing budgets, ensuring efficient allocation and expenditure.
• Monitor market trends and competitor activities to inform strategy and tactics.
• Establish KPIs and benchmarks to evaluate campaign performance and effectiveness.
• Present regular performance reports to senior management, highlighting key insights and recommendations.
• Ensure compliance with industry regulations and maintain brand standards across all marketing activities.
• Foster partnerships with external vendors and agencies to enhance campaign reach and impact.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Minimum of 5 years of experience in performance marketing or similar roles.
• Proven success in managing multi-channel digital marketing campaigns.
• Strong analytical skills with experience in data-driven decision making.
• Excellent leadership skills and a track record of managing high-performing teams.
• Exceptional verbal and written communication skills for effective collaboration.
• Proficiency with marketing automation software and analytical tools.