Marketing Executive (225-919)

As a Marketing Executive, you will play a pivotal role in driving the marketing strategies and initiatives of our organization. You will be responsible for planning, executing, and tracking marketing programs that attract potential customers and retain existing ones. This role demands a creative thinker with a deep understanding of marketing principles and the ability to implement effective campaigns that align with the business objectives. You will collaborate with cross-functional teams to ensure brand consistency and drive growth through various marketing channels. Your efforts will directly contribute to elevating brand awareness and achieving our company's market share and revenue growth goals.

Responsibilities

• Develop and execute comprehensive marketing strategies and campaigns to boost brand visibility.
• Conduct market research to identify industry trends, customer insights, and competitor strategies.
• Collaborate with the sales team to create lead generation programs that drive customer acquisition.
• Manage and optimize digital marketing efforts, including SEO, PPC, email marketing, and social media.
• Create compelling marketing content for various platforms, ensuring alignment with brand messaging.
• Coordinate with creative teams to design promotional materials, advertisements, and marketing collateral.
• Analyze marketing data and metrics to measure the effectiveness of campaigns and determine ROI.
• Organize and participate in marketing events, trade shows, and networking opportunities to enhance company presence.
• Monitor and report on competitors' marketing activities, suggesting actionable improvements to strategies.
• Ensure brand consistency across all marketing channels and communications.
• Maintain marketing budgets, ensuring cost-effective strategies and adherence to financial objectives.
• Liaise with external agencies and vendors to execute marketing projects on time and within budget.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field is preferred.
• Proven experience in marketing, with a track record of successful campaigns.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Excellent communication and interpersonal skills to collaborate effectively with teams.
• Ability to analyze data and present actionable insights to support marketing decisions.
• Proficiency in marketing software and tools such as CRM, Google Analytics, and marketing automation.
• Creative problem-solving skills and the ability to think strategically under pressure.