Marketing Executive (225-806)

A Marketing Executive plays a pivotal role in driving the growth and success of a company's products or services by developing and executing marketing strategies that resonate with the target audience. This role requires a creative and analytical mindset to effectively market products in a competitive environment. As a Marketing Executive, you will work alongside a diverse team of professionals to plan and oversee advertising campaigns, direct email campaigns, digital marketing campaigns, and market research activities. Your ultimate goal will be to increase brand awareness, generate leads, and facilitate the brand’s expansion and market presence. This position suits individuals who are proactive, possess excellent communication skills, and have a knack for thriving in dynamic environments. Adaptability and being updated with the latest industry trends and technologies are crucial for success in this role.

Responsibilities

• Develop and implement marketing campaigns across various channels to drive sales growth.
• Analyze market trends and customer needs to identify opportunities for promoting products.
• Collaborate with sales, product, and creative teams to produce effective marketing strategies.
• Manage digital marketing efforts, including SEO, PPC, and social media advertising.
• Monitor and report on the performance of marketing campaigns and adjust strategies accordingly.
• Conduct market research to keep the company attuned to market needs and shifts.
• Prepare and manage budgets for marketing campaigns and operations meticulously.
• Organize promotional events such as exhibitions and ensure the presence of key stakeholders.
• Coordinate public relations initiatives including press releases and media communications.
• Develop marketing content that aligns with the brand’s voice and objectives.
• Engage in networking and attend industry events to foster partnerships and new business opportunities.
• Ensure compliance with legal and ethical guidelines in all advertising communications.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Proven experience in a marketing role with a solid understanding of marketing principles.
• Strong insight into current industry trends and consumer behavior patterns.
• Excellent communication and interpersonal skills for effective stakeholder engagement.
• Experience with digital marketing tools and platforms, including SEO and PPC strategies.
• Ability to manage multiple projects simultaneously and work under tight deadlines.
• Creative thinking and problem-solving skills to develop engaging marketing campaigns.