Social Media Executive (225-922)

A Social Media Executive is a dynamic and influential role that plays a critical part in shaping a brand's online presence and engagement. This position is responsible for developing, implementing, and managing social media strategies to enhance brand awareness, drive web traffic, and boost overall company sales. As the voice of the company on multiple social media platforms, the Social Media Executive is charged with creating engaging content, researching new social media trends, analyzing performance metrics, and interacting with the online community. This role requires creativity, strategic thinking, and strong communication skills to effectively collaborate with internal marketing teams and external influencers. Being at the forefront of the company’s digital marketing efforts, the Social Media Executive directly impacts brand loyalty and ultimately contributes to the organization’s growth and success.

Responsibilities

• Develop and implement a social media strategy tailored to the company’s goals.
• Create engaging and impactful content for various social media platforms.
• Monitor social media campaigns and analyze their performance using analytics tools.
• Manage the company’s social media profiles and ensure they are up-to-date.
• Engage with followers, respond to queries, and foster a sense of online community.
• Collaborate with marketing teams to align social media strategies with marketing objectives.
• Research emerging social media trends and integrate them into current campaigns.
• Identify and engage with key influencers to enhance brand exposure and growth.
• Organize and manage social media content calendars for timely execution.
• Create reports to track progress, success, and growth of social media initiatives.
• Work with designers to ensure visually appealing graphics are consistent with branding.
• Stay informed about new tools, applications, and best practices in social media marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience as a Social Media Executive or similar role in the industry.
• Strong understanding of social media platforms and their respective audiences.
• Excellent written and communication skills, with attention to detail.
• Proficiency in using social media management and analytics tools, e.g., Hootsuite.
• Creative mindset with the ability to produce engaging and unique content.
• Ability to work independently and meet tight deadlines under minimal supervision.