Digital Marketing Executive (225-812)

A Digital Marketing Executive plays a crucial role in enhancing a brand's visibility and engagement with its target audience through various digital channels. As a Digital Marketing Executive, you will create, implement, track, and optimize marketing campaigns across different platforms to ensure brand consistency and growth. Your creativity, insight, and expertise in digital tools will enable you to deliver on the company's objectives and maximize ROI. You will work closely with other team members to create compelling content and effective strategies that align with the broader marketing goals. If you are passionate about leveraging online trends and tools to create significant impact, this role offers the opportunity to advance your skills in a dynamic and fast-paced environment.

Responsibilities

• Develop and implement marketing campaigns that align with brand objectives.
• Conduct market research to identify new opportunities and consumer preferences.
• Manage the company's social media platforms and grow online presence.
• Create high-quality and engaging content for various digital marketing channels.
• Analyze marketing campaign performance using web analytics tools.
• Collaborate with internal teams to optimize user experience across platforms.
• Prepare and present reports on the effectiveness of marketing campaigns.
• Stay updated with the latest trends and technologies in digital marketing.
• Manage paid advertising campaigns, including Google Ads and social media ads.
• Develop SEO strategies to increase website traffic and search engine rankings.
• Coordinate with agencies and vendors for outsourced marketing initiatives.
• Monitor and analyze competitors' digital marketing activities and tactics.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Proven experience as a Digital Marketing Executive or similar role.
• Strong understanding of SEO, SEM, and social media marketing strategies.
• Experience with web analytics tools, such as Google Analytics and SEMrush.
• Excellent verbal and written communication skills are essential.
• Ability to work independently as well as collaboratively in a team environment.
• Strong project management skills with attention to detail and multitasking abilities.