Digital Marketing Executive (225-727)

We are seeking a dynamic and innovative Digital Marketing Executive to join our forward-thinking marketing team. As a Digital Marketing Executive, you will be at the forefront of our digital strategy, developing and executing online marketing campaigns to enhance brand visibility and drive sales. You will play a key role in planning, implementing, and evaluating digital marketing strategies that align with our overall business objectives. Your expertise in digital marketing channels such as social media, email marketing, search engine optimization, and pay-per-click advertising will be crucial in expanding our online presence. The ideal candidate will have a knack for analytical thinking, creativity in content creation, and the ability to work collaboratively with a team to achieve shared goals.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns across multiple channels.
• Design and implement strategies to enhance brand awareness and increase online engagement.
• Conduct regular market research to identify new digital marketing opportunities.
• Monitor and analyze the performance of online marketing campaigns using analytics tools.
• Manage and optimize content for the company’s website and social media platforms.
• Collaborate with content creators to produce engaging digital content.
• Assist in developing a strong presence on social media by creating targeted campaigns.
• Coordinate with cross-functional teams to align online marketing strategies with offline efforts.
• Stay updated with the latest trends and changes in digital marketing and SEO.
• Prepare detailed reports on SEO, web analytics data, and marketing trends.
• Assist in managing the digital marketing budget effectively and efficiently.
• Ensure all digital marketing efforts adhere to relevant industry regulations and standards.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience as a Digital Marketing Executive or similar role.
• Strong understanding of digital marketing concepts and best practices.
• Proficiency in marketing software such as Google Analytics and SEO tools.
• Excellent knowledge of social media platforms and online advertising strategies.
• Experience with designing and optimizing Google AdWords campaigns.
• Outstanding written and verbal communication skills and attention to detail.
• Ability to work independently as well as collaboratively in a team environment.
• Analytical mindset with the ability to interpret web analytics data.
• Creative thinker with an ability to use data-driven insights to optimize marketing strategies.