Social Media Marketing Executive (225-802)

The Social Media Marketing Executive is a pivotal role within our dynamic marketing team, focusing on enhancing our brand's presence across various social media platforms. As a strategic thinker and creative leader, you'll be responsible for developing and executing social media campaigns that engage, inform, and motivate audiences. This role requires an individual who is passionate about social media trends, has an eye for design, and can align content with business goals to drive brand awareness and customer engagement. You will work closely with cross-functional teams to ensure cohesive messaging and branding across all channels. Your innovative ideas will help propel our digital marketing efforts to new heights, creating a compelling online narrative that attracts and retains followers.

Responsibilities

• Develop and execute social media strategies aligned with business objectives and marketing goals.
• Create, curate, and manage all published content for social media platforms such as Facebook, Twitter, and Instagram.
• Monitor, listen, and respond to users in an engaging and timely manner across all social media channels.
• Design and implement social media advertising campaigns, measuring effectiveness and making necessary adjustments.
• Analyze key metrics and provide actionable insights to optimize social media strategies and content.
• Coordinate with cross-functional teams to ensure consistent messaging and branding across all channels.
• Stay updated with the latest social media trends and best practices to keep strategies current and innovative.
• Collaborate with influencers and bloggers to foster community engagement and expand brand visibility.
• Manage social media tools and platforms for scheduling, analytics, and communication improvements.
• Organize and conduct training sessions for internal teams on the latest social media marketing techniques.
• Plan, research, and develop comprehensive social media content calendars for strategic scheduling.
• Manage public feedback and reputation through proactive and reactive community management efforts.

Requirements

• Bachelor's degree in Marketing, Communication, or a related field is required.
• Proven experience in social media marketing with a strong portfolio of successful campaigns.
• Excellent understanding of social media platforms, tools, and analytics software is essential.
• Strong communication and interpersonal skills with a keen attention to detail.
• Ability to independently manage multiple projects and meet tight deadlines effectively.
• Creative problem-solving skills and a passion for creating engaging content and strategies.
• Experience with paid social media advertising and understanding of A/B testing methodologies.