Performance Marketing Executive (225-826)

The role of a Performance Marketing Executive is pivotal in driving a company's digital marketing strategy. This position involves the management, optimization, and strategic implementation of digital marketing campaigns to achieve specific business goals. The individual in this role focuses on maximizing digital marketing performance through data-driven decision-making, a strong understanding of the latest online marketing trends, and expertise in various digital marketing channels such as social media, email marketing, pay-per-click (PPC) campaigns, and content marketing. By leveraging analytics and tracking performance across marketing platforms, the Performance Marketing Executive helps to increase brand visibility, generate leads, and ensure a high return on investment (ROI) for marketing activities. This requires a proactive and innovative approach, combined with analytical skills and a keen eye for detail, to continuously improve marketing outcomes and support the overall growth objectives of the organization.

Responsibilities

• Plan and execute all digital marketing campaigns including SEO, SEM, and PPC.
• Manage and optimize social media advertising to drive engagement and conversions.
• Analyze and report on key metrics to monitor campaign performance effectively.
• Collaborate with the creative team to develop compelling marketing content.
• Conduct keyword research to optimize content and improve search engine rankings.
• Implement and utilize analytics tools to track user behavior and site performance.
• Stay updated with the latest digital marketing trends and industry developments.
• Work closely with the sales team to align marketing efforts with sales goals.
• Develop strategies to improve conversion rates and reduce customer acquisition costs.
• Manage the budget for digital marketing initiatives and optimize expenditure.
• Ensure compliance with data protection and privacy laws across all campaigns.
• Test new marketing strategies and tactics to enhance performance outcomes.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Proven experience in a digital marketing or performance marketing role.
• Strong analytical skills and experience with digital marketing analytics tools.
• Excellent understanding of digital marketing concepts and best practices.
• Familiarity with content management systems and online marketing software.
• Ability to work collaboratively in a fast-paced and dynamic environment.
• Exceptional written and verbal communication skills are essential.