Digital Marketing Executive (225-922)

A Digital Marketing Executive plays a crucial role in the promotion and growth of a company’s online presence. This role is responsible for the planning, execution, and management of digital marketing campaigns across various online platforms. By utilizing online marketing tools such as search engine optimization (SEO), content marketing, social media, and email marketing, the Digital Marketing Executive aims to generate leads, drive online traffic, and increase brand awareness. Moreover, they analyze campaign performances, make strategic decisions based on data insights, and ensure that marketing targets are met. Passionate about all things digital, the Digital Marketing Executive stays updated on the latest trends and best practices in the rapidly evolving digital marketing landscape to maintain a competitive edge.

Responsibilities

• Develop and manage digital marketing campaigns across multiple platforms and channels.
• Conduct in-depth research to identify new market trends and target audiences.
• Analyze and measure performance metrics to optimize marketing campaign effectiveness.
• Collaborate with cross-functional teams to align on marketing objectives and strategies.
• Create engaging and relevant content for websites, blogs, and social media platforms.
• Manage social media accounts and engage with followers to enhance brand visibility.
• Monitor and report on company website analytics and performance metrics regularly.
• Work with external agencies to enhance the efficacy of marketing initiatives and campaigns.
• Utilize email marketing campaigns to nurture leads and drive conversions.
• Stay informed about industry developments and emerging digital marketing trends.
• Oversee the pay-per-click (PPC) marketing campaigns to boost company visibility.
• Ensure alignment of the marketing strategies with the company’s overall business goals.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing or similar roles for at least two years.
• Strong knowledge of SEO, SEM, PPC, and social media marketing practices.
• Exceptional analytical skills and proficiency in data-driven marketing techniques.
• Excellent communication and interpersonal skills to collaborate with diverse teams.
• Creative thinker with the ability to develop innovative marketing strategies.
• Familiarity with marketing automation tools and customer relationship management systems.
• Proactive attitude with commitment to staying current with digital marketing trends.