Digital Marketing Executive (225-730)

As a Digital Marketing Executive, you will be at the forefront of our marketing efforts, driving brand awareness and customer engagement through digital channels. You will be part of a dynamic team, working collaboratively to create and execute innovative marketing strategies that enhance our online presence. Your role will be crucial in shaping the digital landscape of our brand, employing your expertise to optimize our online content, manage social media platforms, and analyze the impact of marketing campaigns. The ideal candidate will possess a blend of creativity and analytical skills, with a deep understanding of how digital marketing contributes to business growth. Your passion for staying updated with industry trends and technologies will be vital in keeping our strategies relevant and effective.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to enhance online presence.
• Manage day-to-day activities across various social media platforms effectively.
• Collaborate with the creative team to produce engaging and relevant content.
• Monitor analytics and KPIs to measure the success of marketing campaigns.
• Conduct regular competitor analysis to identify market trends and opportunities.
• Coordinate with internal teams to ensure brand consistency in all marketing efforts.
• Manage and optimize online advertisements to increase company reach and engagement.
• Stay updated with the latest digital marketing trends and technologies.
• Conduct market research to understand customer needs and preferences.
• Implement SEO strategies to improve website visibility and organic search rankings.
• Utilize email marketing to nurture leads and maintain customer relationships.
• Prepare detailed reports on success and performance of digital campaigns.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• Proven work experience as a Digital Marketing Executive or similar role.
• In-depth knowledge of various social media platforms and online marketing tools.
• Strong analytical skills with a data-driven approach to decision making.
• Excellent verbal and written communication skills are essential.
• Ability to work independently and collaborate effectively in a team.
• Experience in managing and optimizing PPC campaigns across different channels.