Social Media Executive (225-819)

The Social Media Executive plays a critical role in shaping a company's online presence and is responsible for planning, implementing, and managing the online marketing strategies across various social media platforms. This dynamic role requires creativity, analytical skills, and a deep understanding of social media trends and technologies. As a Social Media Executive, you will be responsible for engaging the audience, promoting brand awareness, and fostering community engagement through thoughtful and strategic content. You will work closely with marketing and design teams to ensure content is informative and appealing, while also measuring the impact of different tactics and strategies. If you are passionate about social media, digital marketing, and enjoy working in a fast-paced environment, this job could be the perfect fit for you.

Responsibilities

• Develop and implement social media strategy across multiple platforms.
• Create and curate engaging content to enhance online presence.
• Collaborate with other departments to manage the brand’s reputation.
• Monitor social media channels and respond to customer inquiries promptly.
• Analyze and report on the performance of social media campaigns.
• Maintain a consistent brand voice across all social media platforms.
• Create and manage monthly and quarterly social media calendar.
• Stay updated with the latest social media trends and tools.
• Engage with followers to cultivate a sense of community and loyalty.
• Coordinate with marketing and PR teams for content alignment.
• Create paid social media advertising campaigns when required.
• Identify and build relationships with influencers for brand collaboration.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven experience as a Social Media Executive or similar role required.
• Strong understanding of social media platforms and analytics tools.
• Excellent communication and creative writing skills are essential.
• Demonstrated ability to develop engaging multimedia content.
• Proficiency in Microsoft Office Suite and social media management tools.
• Ability to work independently and in a team-oriented environment.