SEO Specialist (225-925)

We are seeking an experienced SEO Specialist to join our dynamic digital marketing team. This role is crucial in driving our online visibility, improving website rankings, and increasing organic traffic through strategic search engine optimization techniques. The ideal candidate possesses a deep understanding of SEO practices, including keyword analysis, link building, and competitor benchmarking. They must be adept at analyzing website metrics and making data-driven decisions to improve content performance. With a keen eye for detail and a passion for digital marketing, the SEO Specialist will contribute to the development and execution of our comprehensive SEO strategies. This is a great opportunity for an individual who is looking to make a significant impact in a fast-paced and innovative environment, leveraging the latest SEO tools and methodologies to enhance our web presence and support our business objectives.

Responsibilities

• Conduct keyword research to identify high-value search terms for content optimization.
• Analyze website traffic and metrics to improve SEO performance and strategies.
• Develop and implement link-building strategies to enhance domain authority.
• Perform technical SEO audits and recommend fixes for on-site SEO issues.
• Create and optimize meta tags, headers, and other on-page elements for better ranking.
• Collaborate with content creators to guide SEO best practices for content development.
• Monitor and report on SEO trends, algorithm changes, and their implications.
• Utilize SEO tools like Google Analytics, SEMrush, and Moz for performance analysis.
• Ensure websites are optimized for mobile SEO and page speed considerations.
• Stay updated with the latest trends and advancements in SEO methodologies.
• Coordinate with the web development team to implement SEO enhancements.
• Generate monthly reports detailing SEO activities, performance, and outcomes.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Minimum of 3 years experience working as an SEO Specialist or similar role.
• Proficient understanding of search engine algorithms and ranking factors.
• Experience with SEO tools such as Google Analytics, SEMrush, and Moz.
• Strong analytical skills to evaluate website performance data effectively.
• Excellent communication skills for cross-departmental collaboration and reporting.
• Self-motivated and able to work independently with minimal supervision.