SEO Specialist (225-808)

We are seeking an experienced SEO Specialist to join our dynamic digital marketing team. You will be responsible for developing and implementing effective SEO strategies to improve our company's organic search rankings and drive traffic to our online platforms. As an SEO Specialist, you will conduct comprehensive keyword research, enhance our content strategies, and analyze web traffic metrics to ensure that our online presence supports our marketing goals. This role requires a keen understanding of current SEO trends, tools, and best practices. It is an excellent opportunity for a data-driven professional who can deliver tangible performance results and optimize our digital presence.

Responsibilities

• Develop and implement effective SEO strategies to improve website visibility.
• Conduct comprehensive keyword research and integrate strategically into content.
• Monitor and analyze web traffic and SEO performance metrics regularly.
• Collaborate with content creators to optimize on-site and off-site content.
• Conduct website audits to identify and fix technical SEO issues promptly.
• Stay up-to-date with the latest SEO trends, tools, and best practices.
• Analyze competitors' SEO strategies to identify new opportunities for growth.
• Prepare detailed reports on SEO performance and present findings to stakeholders.
• Utilize SEO tools such as Google Analytics, SEMrush, and Moz effectively.
• Work closely with web developers to ensure SEO best practices are properly implemented.
• Manage both on-page and off-page SEO efforts to optimize organic reach.
• Ensure content produced is aligned with SEO strategy and guidelines.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience as an SEO Specialist or similar digital marketing role.
• In-depth understanding of search engine algorithms and ranking methods.
• Proficiency in SEO tools such as Google Analytics and keyword planner.
• Experience with website analytics tools including Google Analytics and A/B testing.
• Strong analytical skills to assess campaign performance and optimize strategies.
• Excellent communication skills to collaborate with various stakeholders effectively.
• Ability to handle multiple projects and prioritize tasks efficiently.
• Knowledge of HTML, CSS, and JavaScript to identify and resolve issues.
• Proficiency in MS Office Suite and content management systems.