Product Marketing Manager (FMCG) (225-731)

The Product Marketing Manager in the Fast-Moving Consumer Goods (FMCG) sector is a critical role responsible for devising marketing strategies to effectively promote consumer products. This position requires an individual with a strong understanding of market trends, consumer behavior, and competitive landscapes. The individual in this role will work closely with cross-functional teams including sales, product development, and supply chain to ensure that marketing activities align with overall business objectives. An effective Product Marketing Manager should have a flair for creativity, analytical thinking, and a results-driven mindset. They will be expected to not only drive product popularity and market penetration but also increase brand loyalty through innovative and engaging promotional campaigns. Their ultimate goal is to boost sales and positively influence the brand's market position.

Responsibilities

• Develop and implement comprehensive marketing strategies for FMCG products.
• Conduct market research to identify customer needs and competitor offerings.
• Collaborate with product development to ensure market-driven product designs.
• Oversee advertising and promotional activities to ensure brand consistency.
• Set pricing strategies that balance profitability with customer acquisition.
• Monitor and report on marketing performance metrics to stakeholders.
• Lead cross-functional teams to ensure seamless execution of marketing campaigns.
• Build relationships with key external partners to enhance brand visibility.
• Evaluate product positioning in the market to identify opportunities for growth.
• Manage budget allocations to ensure cost-effective marketing solutions.
• Analyze consumer feedback to guide future product improvement initiatives.
• Develop customer segmentation strategies for personalized marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years experience in product marketing within the FMCG sector.
• Strong analytical and decision-making capabilities for strategic planning purposes.
• Excellent communication and interpersonal skills for stakeholder engagement.
• Proven experience with digital marketing and e-commerce platforms.
• Ability to lead and inspire a diverse team towards achieving shared goals.
• Proficiency in data analysis and market forecasting tools.