Email Marketing Specialist (225-802)

As an Email Marketing Specialist, you will play a crucial role in shaping our company's communication strategies and engaging our audience through effective email marketing campaigns. You will be responsible for building and executing email marketing campaigns tailored to enhance lead generation, customer engagement, and brand loyalty. This role requires a blend of creativity, analytical thinking, and strong communication skills to tailor messages that resonate with a diverse audience. You will work closely with the marketing team to ensure the seamless integration of email communications within broader marketing initiatives. Your expert understanding of email marketing platforms, along with insights into performance metrics, will drive the optimization of our email strategies to achieve business goals.

Responsibilities

• Design and implement direct email marketing campaigns to support business objectives.
• Create compelling and engaging email content that aligns with brand messaging.
• Analyze campaign performance and provide insights for optimization and improvement.
• Utilize A/B testing to determine effectiveness of email campaigns and strategies.
• Manage and grow email subscription lists, ensuring quality contact engagement.
• Collaborate with designers to create visually appealing email templates and layouts.
• Ensure all email campaigns comply with current best practices in the industry.
• Monitor and report on key performance metrics such as open rates and click-through rates.
• Coordinate cross-functional teams to align email marketing efforts with broader campaigns.
• Stay current with emerging email marketing trends and technology advancements.
• Initiate strategies to increase email sign-up conversions across various platforms.
• Work closely with data analytics to segment audiences for targeted messaging initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience in email marketing or digital marketing campaigns implementation.
• Proficiency with major email marketing platforms such as Mailchimp or Constant Contact.
• Strong analytical skills and ability to interpret data to optimize marketing strategies.
• Excellent written communication skills, with an eye for detail and creativity.
• Experience with A/B testing, list management, and email marketing best practices.
• Ability to multitask and prioritize projects in a fast-paced environment effectively.
• Understanding of customer lifecycle marketing and audience segmentation techniques.