Digital Marketing Executive (225-927)

As a Digital Marketing Executive, you will play a crucial role in driving the online presence and digital campaigns of our organization. We are seeking a creative and tech-savvy individual who can develop and implement strategies to enhance our brand's visibility across various digital platforms. Your expertise will be essential in analyzing market trends, optimizing marketing strategies, and engaging with our target audience effectively. You will collaborate with various departments to ensure our digital marketing initiatives align with our business goals. If you are passionate about staying ahead of digital trends and possess a strong understanding of digital marketing concepts, we would love to have you join our dynamic team and help us reach new heights in the digital space.

Responsibilities

• Develop and manage digital marketing campaigns to boost online presence and engagement.
• Analyze and report on the performance of digital marketing campaigns and metrics.
• Liaise with creative teams to develop engaging content for digital platforms.
• Oversee social media accounts and create impactful social media strategies.
• Utilize SEO best practices to increase organic traffic to the website.
• Manage online advertising campaigns, including pay-per-click and display ads.
• Conduct market research to identify new opportunities and trends in digital marketing.
• Collaborate with other departments to align digital marketing strategies with business goals.
• Stay updated with latest digital marketing technologies and trends.
• Ensure the brand voice and message consistency across all digital channels.
• Implement email marketing strategies to engage and retain the customer base.
• Monitor competitor activity and propose new digital marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience as a Digital Marketing Executive or similar role.
• Strong understanding of SEO, SEM, and PPC advertising strategies.
• Proficient in Google Analytics and other digital marketing tools.
• Experience in creating and managing content for social media platforms.
• Excellent analytical skills with the ability to interpret data and metrics.
• Strong communication and interpersonal skills to collaborate effectively.
• Ability to manage and prioritize multiple projects with tight deadlines.
• Knowledge of latest trends and best practices in digital marketing.
• Creative thinker with a knack for developing innovative marketing strategies.