SEO Executive (225-927)

The SEO Executive plays a crucial role in enhancing the online presence of an organization by improving its search engine rankings. This position involves analyzing, reviewing, and implementing changes to company websites to optimize them for search engines and maximize the traffic to the websites. The SEO Executive is responsible for developing original content to include keywords or phrases that will increase traffic to the site. This role requires a keen understanding of SEO best practices and exceptional analytical abilities to evaluate campaign success. An individual in this position must stay updated with the latest trends in search engine technology, be well-versed in various SEO tools, and have strong project management skills. This position is ideal for someone who is detail-oriented, a natural problem solver, and has a passion for digital marketing.

Responsibilities

• Conduct keyword research to guide content teams in creating SEO-friendly content.
• Monitor and report on important SEO metrics such as traffic, rankings, and conversion rates.
• Perform ongoing keyword discovery, expansion, and optimization to enhance site visibility.
• Identify and implement strategies for increasing website traffic by obtaining high-quality backlinks.
• Develop and execute successful SEO strategies to improve organic search rankings.
• Collaborate with content marketing teams to ensure SEO best practices are effectively implemented.
• Perform in-depth technical SEO audits and provide recommendations for website improvement.
• Optimize copy and landing pages for search engine marketing campaigns.
• Stay up-to-date with the latest SEO and digital marketing trends and best practices.
• Utilize a variety of SEO tools to analyze competitors and remain competitive in the market.
• Work with the development team to ensure SEO best practices are properly implemented on coding.
• Enhance website architecture, internal link structure, and layout to maximize search visibility.

Requirements

• Bachelor's degree in Marketing, Communications, Information Technology, or a related field.
• Proven experience as an SEO Executive or similar role in digital marketing.
• Strong understanding of search engine algorithms and SEO principles.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, and SEMrush.
• Excellent verbal and written communication skills to convey detailed analysis effectively.
• Ability to analyze data and make strategic decisions for SEO improvement plans.
• Hands-on experience with HTML/CSS and other web development languages is advantageous.