SEO Executive (225-722)

An SEO Executive plays a pivotal role in ensuring that a company's online content is easily searchable and reaches its intended audience effectively. This position requires a deep understanding of search engine optimization techniques, digital marketing trends, and analytical skills to boost the online presence of the organization. As an SEO Executive, you will be tasked with enhancing our website’s visibility in search engines with the aim of increasing web traffic and improving our site’s ranking. A successful candidate will develop strategies and engage in link building, keyword research, and data analytics to help achieve the company’s growth objectives. An eye for detail, creative problem-solving capabilities, and a results-driven mindset are essential for thriving in this role. You should be able to contribute to the increase of brand awareness, drive targeted website traffic, and inspire confidence in customers to procure our services or products.

Responsibilities

• Conduct comprehensive keyword research to guide content development and SEO strategies.
• Optimize website content, meta tags, and landing pages to enhance search engine rankings.
• Collaborate with content creators to ensure SEO best practices are implemented across all published content.
• Monitor and analyze SEO strategies, making necessary adjustments to improve performance.
• Manage on-page and off-page SEO strategies and activities effectively.
• Generate monthly performance reports on SEO status, rankings, and site traffic statistics.
• Stay updated with the latest search engine algorithms and industry trends affecting SEO.
• Conduct competitor analysis to identify opportunities for improvement in strategy and execution.
• Implement and analyze performance metrics to measure SEO success and area for improvement.
• Work closely with web developers to ensure that best SEO practices are properly implemented.
• Utilize advanced SEO tools such as Google Analytics, SEMrush, and Moz for effective strategy development.
• Develop and execute successful link building strategies to improve site authority.

Requirements

• Bachelor's degree in Marketing, Information Technology, or related field preferred.
• Proven experience as an SEO Executive, SEO Specialist, or similar role.
• Strong understanding of performance marketing, conversion, and online customer acquisition.
• Experience with website analytics tools including Google Analytics and Google Search Console.
• Familiarity with JavaScript, CSS, HTML, and schema markup coding will be advantageous.
• Effective analytical skills for understanding complex data and deriving actionable insights.
• Excellent communication and interpersonal skills for teamwork and client interaction.