Product Marketing Coordinator (225-731)

The Product Marketing Coordinator plays a crucial role in the development and implementation of marketing strategies to promote a company's products and engage target customers. This position focuses on supporting the overarching marketing efforts through the coordination and execution of product marketing campaigns, ensuring alignment with brand messaging and market demand. The ideal candidate will have a solid understanding of marketing principles, excellent communication skills, and the ability to work collaboratively with both internal teams and external partners. The Product Marketing Coordinator's primary goal is to increase product awareness, drive customer engagement, and contribute to revenue growth through strategic marketing activities.

Responsibilities

• Coordinate and execute product marketing campaigns to increase product visibility and sales.
• Collaborate with cross-functional teams including sales, design, and product development.
• Develop and maintain a comprehensive calendar of marketing activities and events.
• Assist in crafting and distributing compelling marketing materials and content.
• Gather and analyze customer feedback and market trends to inform marketing strategies.
• Support the management of social media platforms and digital marketing efforts.
• Organize promotional events to showcase product features and benefits to target audiences.
• Track and report on the effectiveness of marketing initiatives and campaigns.
• Maintain consistent brand messaging across all marketing channels and platforms.
• Assist in managing the marketing budget and ensure cost-effective campaign executions.
• Conduct competitive analysis to identify market opportunities and areas for improvement.
• Provide administrative support for marketing activities as needed by the marketing team.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.
• At least 1-2 years of experience in a marketing or related role preferred.
• Strong understanding of marketing principles and project management fundamentals.
• Proficient in using marketing tools and software, including CRM and analytics platforms.
• Excellent written and verbal communication skills, with attention to detail.
• Ability to work effectively both independently and as part of a team.
• Strong organizational skills and the ability to manage multiple tasks simultaneously.
• Creative thinking skills and the ability to contribute innovative marketing ideas.
• Experience with social media management and digital marketing is an advantage.