Digital Content Manager 23O25

The Digital Content Manager is a key player in driving our online content strategy to enhance brand presence and user engagement. This role involves orchestrating a dynamic content team to produce, edit, and optimize digital material across multiple platforms. The Digital Content Manager will be responsible for devising innovative content strategies that align with the company's objectives, ensuring consistency in voice and style. A deep understanding of digital marketing and a passion for storytelling are critical in this role. Furthermore, the Digital Content Manager will work closely with various departments to align digital content with broader business strategies, ensuring that all content initiatives support the overall goal of the organization.

Responsibilities

• Develop and implement comprehensive digital content strategies to enhance brand identity.
• Manage a team of content creators, editors, and graphic designers effectively and efficiently.
• Conduct content audits to assess and improve the existing content library regularly.
• Collaborate with the marketing team to amplify content reach and visibility.
• Analyze content performance metrics to refine content strategies and optimize impact.
• Ensure all digital content aligns with the organization's voice, tone, and style guide.
• Oversee the creation of content calendars to streamline publication schedules.
• Keep abreast of industry trends to inform content innovation and development.
• Coordinate with SEO specialists to enhance content visibility and searchability online.
• Ensure compliance with legal and ethical standards in digital content production.
• Develop and manage budgets related to digital content production and promotion.
• Foster partnerships with third-party content providers and influencers when necessary.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is required.
• Proven experience in digital content management and strategy development.
• Strong leadership skills with the ability to motivate and manage a creative team.
• Excellent writing and editing skills with an eye for detail and accuracy.
• Experience with content management systems (CMS) and other digital tools.
• Ability to interpret and act on content performance analytics and reports.
• Knowledge of SEO best practices and their application in digital content.
• Strong project management skills and ability to handle multiple projects simultaneously.
• Exceptional communication and interpersonal skills are critical for this role.