CRM Executive (225-729)

The role of a CRM Executive is pivotal in maintaining and enhancing the relationship between a company and its customers. This position involves the strategic management of customer relationships to drive customer satisfaction and foster loyalty, ultimately leading to business growth. As a CRM Executive, you will analyze customer interactions and data throughout the customer lifecycle, with the aim of improving commercial performance and customer retention. You will play a key role in developing and implementing CRM strategies tailored to meet the unique needs of the market and the business. This will include working closely with marketing, sales, product development, and customer service teams to ensure a seamless customer experience. You will also leverage CRM software and tools to track customer interactions and sales, identify trends, and deliver insights that inform business strategies and decision-making processes.

Responsibilities

• Develop and implement CRM strategies that align with business goals and objectives.
• Monitor and analyze customer touchpoints to improve the experience and boost retention.
• Collaborate with cross-functional teams to ensure unified and consistent communications.
• Utilize CRM software to manage customer records and interactions effectively.
• Interpret data and customer feedback to develop actionable insights and strategies.
• Coordinate and execute CRM campaigns across different channels, ensuring effectiveness.
• Maintain customer databases, ensuring data is clean, complete, and up-to-date.
• Identify opportunities for upselling and cross-selling based on customer data analytics.
• Train and support staff on CRM processes and best practices to optimize use.
• Regularly report on CRM activities, results, and improvements to senior management.
• Stay up-to-date with CRM trends and advancements to inform strategy adjustments.
• Ensure compliance with data protection regulations and industry standards.

Requirements

• Bachelor's degree in Business, Marketing, or a related field is required.
• Proven experience in a CRM role within a dynamic business environment.
• Strong analytical skills with a focus on translating data into actionable insights.
• Excellent communication and interpersonal skills for effective team collaboration.
• Proficiency in CRM tools and software, with the ability to learn new platforms.
• Experience in managing CRM campaigns and customer lifecycle analysis.
• Ability to work independently and manage multiple tasks simultaneously.
• Attention to detail and commitment to delivering high-quality results.