senior Marketing Associate

About Role

We are looking for a dynamic Senior Marketing Associate (App Marketing) with 2+ years of experience to drive our mobile app’s growth, user acquisition, and engagement strategies. You’ll work closely with marketing teams to shape intuitive, delightful, and data-informed mobile experiences that impact millions of users.

Key Responsibilities

• Develop and execute marketing campaigns to increase app downloads, user engagement, and retention.
• Optimise App Store (ASO) and Google Play Store (SEO) strategies for higher visibility and rankings.
• Manage paid user acquisition campaigns across platforms like Google Ads, Meta, and other ad networks.
• Track and analyse app performance metrics, user behaviour, and conversion rates to improve marketing efforts.
• Collaborate with product, design, and content teams to create compelling marketing assets.
• Execute influencer and social media marketing strategies to drive brand awareness.
• Monitor market trends, competitor strategies, and industry best practices to identify new opportunities.
  
  

• Experience in app marketing, digital marketing, or a related field.
• Strong understanding of ASO, performance marketing, and user acquisition strategies.
• Hands-on experience with Google Ads, Meta Ads, and other digital marketing platforms.
• Familiarity with mobile analytics tools (Google Analytics, Firebase, Appsflyer, Adjust, etc.).
• Excellent analytical skills with a data-driven approach to decision-making.
• Strong communication and collaboration skills.
  
  

• Work on a product used and loved by thousands/millions of users.
• Be part of a team that values creativity, experimentation, and continuous learning.
• Opportunity to make a measurable impact.