Executive - Marketing (225-919)

The Executive - Marketing plays a pivotal role in the conceptualization and execution of marketing strategies that drive brand visibility and achieve organizational goals. This dynamic position demands a creative and results-oriented individual who can manage multiple projects seamlessly while staying updated on the latest marketing trends. Working closely with the marketing team, the Executive - Marketing is responsible for crafting engaging campaigns that attract target audiences, boost customer engagement, and increase market share. The ideal candidate will possess excellent communication and analytical skills, enabling them to interpret market data and transform those insights into actionable marketing plans. Additionally, the role requires a strategic thinker who can innovate and adapt quickly to the evolving marketing landscape, ensuring the organization stays ahead of the competition.

Responsibilities

• Develop and implement comprehensive marketing strategies to drive brand growth.
• Manage and optimize marketing campaigns across various digital platforms and channels.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Conduct market research to identify new opportunities and consumer needs.
• Create engaging content that resonates with target audiences and enhances brand awareness.
• Analyze marketing data to measure the effectiveness of campaigns and strategies.
• Coordinate with external vendors and agencies to ensure timely execution of marketing initiatives.
• Monitor competitor activities and devise strategies to maintain a competitive edge.
• Manage marketing budgets, ensuring efficient allocation of resources for maximum ROI.
• Plan and participate in promotional events to build brand presence and awareness.
• Ensure brand consistency across all marketing channels and materials.
• Provide regular reports and insights to stakeholders on marketing performance and initiatives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in a marketing role, preferably in a similar industry.
• Strong knowledge of digital marketing tools and platforms such as Google Analytics.
• Excellent communication and presentation skills, both verbal and written.
• Ability to analyze data and make informed decisions to optimize strategies.
• Creative thinking and problem-solving skills to overcome marketing challenges.
• Must be highly organized with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite and familiarity with graphic design software is a plus.
• Proactive attitude with a passion for staying ahead of marketing trends.