Digital Marketing Specialist (225-726)

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing marketing campaigns that promote a company's brand, products, or services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads or customers. This role requires a high level of creativity, attention to detail, and project management skills. The ideal candidate will have a passion for all things marketing and technology and will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. The candidate will need to be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

Responsibilities

• Develop and manage digital marketing campaigns to enhance the company’s online presence.
• Identify trends and insights and optimize performance based on the insights gained.
• Manage and oversee various digital marketing channels like SEO, PPC, and social media.
• Measure and report performance of all digital marketing campaigns against goals.
• Plan and execute all web, SEO/SEM, email, social media, and advertising campaigns.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across channels.
• Coordinate with external agencies, partners, and vendors for digital marketing projects.
• Design, build, and maintain the company’s social media presence across platforms.
• Manage allocated budgets for advertising and ensure ROI through efficient marketing.
• Monitor competitor activity and adjust strategies to maintain a competitive advantage.
• Ensure a consistent and compelling brand voice across digital platforms and content.

Requirements

• Bachelor's degree in marketing or a related field is required.
• Proven working experience in digital marketing or related positions.
• Highly creative with experience in identifying target audiences effectively.
• Solid knowledge of website analytics tools such as Google Analytics.
• Experience in setting up and optimizing Google Adwords and PPC campaigns.
• Working knowledge of HTML, CSS, and JavaScript will be an advantage.
• Strong analytical skills and data-driven thinking are essential for success.