SEO Expert (225-727)

As an SEO Expert, you will play a pivotal role in driving organic growth and maximizing the online presence of our company. You will be responsible for developing and implementing effective search engine optimization strategies that aim to increase web traffic and improve search engine rankings. Working closely with the marketing team, you will also analyze performance metrics and provide insights to enhance our digital marketing efforts. The ideal candidate will have a deep understanding of search engine algorithms, trends, and best practices, along with a proven track record of successful SEO campaigns. Your expertise will be crucial in helping the company reach its target audience and achieve its business objectives effectively.

Responsibilities

• Develop and execute successful SEO strategies to improve website visibility.
• Conduct comprehensive keyword research to guide content teams effectively.
• Analyze website performance metrics and provide insights for optimization.
• Collaborate with web developers to ensure SEO best practices are implemented.
• Monitor, analyze, and report on SEO performance using relevant tools.
• Stay updated with the latest SEO and digital marketing trends and practices.
• Identify and resolve technical issues that could affect search engine rankings.
• Coordinate with content marketing teams to create SEO-friendly content.
• Conduct competitor analysis to identify new opportunities for growth.
• Optimize landing pages and website content for search engines.
• Manage off-site and on-site link-building strategies to increase traffic.
• Work cross-functionally with other departments to achieve marketing goals.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field required.
• Proven experience as an SEO Expert or similar role in digital marketing.
• In-depth knowledge of search engine algorithms and ranking factors.
• Familiarity with SEO tools, such as Google Analytics and SEMrush.
• Excellent understanding of HTML, CSS, and other relevant web formats.
• Strong analytical and problem-solving skills with an attention to detail.
• Ability to work independently and manage multiple projects concurrently.
• Excellent communication skills to convey complex concepts easily.
• Knowledge of content marketing and copywriting is a strong advantage.