Sales Promoter (225-1001)

A Sales Promoter is a professional responsible for increasing brand awareness and driving sales by demonstrating the features and benefits of a product to potential customers. They work in various settings such as retail stores, trade shows, events, or exhibitions, and are often the face of a brand or company. Sales promoters are key players in generating interest in products or services, encouraging purchase decisions, and building lasting customer relationships. They possess excellent communication skills, a persuasive attitude, and the ability to connect with diverse personalities. A successful sales promoter not only boosts sales figures but also enhances customer satisfaction and loyalty towards the brand they represent.

Responsibilities

• Demonstrate and explain products, methods, or services to persuade customers to purchase.
• Identify interested and qualified customers in order to provide them with additional information.
• Distribute product samples to customers to increase awareness and demonstration opportunities.
• Set up and arrange displays and demonstration areas to attract the attention of prospective customers.
• Engage with customers to establish trusting relationships and provide them with detailed product information.
• Monitor competition by gathering current marketplace information on pricing, products, and trends.
• Coordinate and manage promotional events and exhibitions, assisting in marketing and advertising strategies.
• Maintain accurate, timely, and complete records of sales figures, customer calls, and potential leads.
• Provide feedback and reports on specimen evaluations and customer interactions to supervisor or manager.
• Achieve or exceed specified sales goals and build dependable and long-lasting relationships with clients.
• Stay updated on market trends and products to ensure effective promotion and relevance to customers.
• Collaborate with the sales team to ensure a coherent and cohesive presence in the retail environment.

Requirements

• Proven experience as a sales promoter or similar role is required.
• Strong communication and interpersonal skills to engage diverse customers.
• Excellent negotiation and persuasion skills to influence purchase decisions.
• High school diploma or equivalent; additional marketing or sales certifications is a plus.
• Ability to understand customer needs and manage diverse client interactions effectively.
• Knowledge of the product sector and enthusiasm for promoting products or services passionately.
• Ability to work in flexible shifts, including weekends and public holidays.