Online Marketing Manager (225-816)

The Online Marketing Manager plays a critical role in devising, implementing, and overseeing digital marketing strategies that elevate an organization's online presence, engagement, and conversion rates. This role requires a blend of creativity, analytical thinking, and technical savvy to efficiently manage campaigns across various digital platforms. The manager will oversee diverse initiatives ranging from search engine optimization to social media marketing, content creation, and more. Continuous analysis and optimization of strategies to drive sustainable growth and ensure that all marketing efforts align with the overall business goals are also part of this role. An Online Marketing Manager thrives in a fast-paced environment, keeps up with industry trends, and works well with teams to deliver exceptional results.

Responsibilities

• Develop and implement comprehensive online marketing strategies aligned with company goals.
• Manage and optimize multiple digital marketing channels including SEO, SEM, and PPC.
• Coordinate with designers and content creators to produce high-quality marketing materials.
• Analyze data from various digital channels to identify trends and insights for improvements.
• Supervise and mentor a team of marketing specialists to achieve desired outcomes.
• Oversee budget management and ensure cost-effective marketing solutions.
• Improve user engagement through innovative social media campaigns and adverts.
• Ensure website content is up-to-date and relevant to capture key audiences.
• Monitor competitor activity and adapt strategies to maintain market leadership.
• Prepare detailed reports on campaign performance and present to senior management.
• Stay abreast of the latest digital marketing trends and technologies.
• Collaborate with cross-functional teams to align marketing strategies with broader business initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience in a digital marketing or online marketing management role.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Proficient in using analytical tools such as Google Analytics and Adobe Analytics.
• Excellent written and verbal communication skills suitable for diverse audiences.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience with budget management and creating cost-effective marketing campaigns.
• Familiarity with SEO tools, content management systems, and marketing technology stacks.