Marketing Executive-ERP Software (225-1001)

The Marketing Executive for ERP Software is a strategic position within our organization focused on promoting and driving the visibility of our leading ERP solutions. As a Marketing Executive, you will play a pivotal role in devising innovative marketing strategies to boost brand awareness, drive customer acquisition, and enhance customer retention. You will work closely with the sales, product development, and customer support teams to align marketing efforts with overall business goals. Your primary objective will be to effectively communicate the value proposition of our ERP software to potential and existing clients, ensuring relevant and engaging content across all channels. This dynamic role offers the opportunity to be at the forefront of marketing innovation within a high-growth industry, empowering businesses to realize efficiencies and streamline operations through our cutting-edge software solutions.

Responsibilities

• Develop and implement marketing strategies to promote ERP software effectively.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives.
• Create engaging and informative content to support marketing campaigns and drive conversions.
• Analyze market trends to identify opportunities for promoting ERP solutions to new markets.
• Utilize digital marketing tools and techniques to enhance the online presence of ERP products.
• Conduct competitor analysis to refine marketing strategies and identify competitive advantages.
• Coordinate with product development teams to ensure accurate marketing of software features.
• Support sales teams with lead generation and nurturing through targeted marketing efforts.
• Manage and optimize marketing budgets to achieve maximum ROI on campaigns.
• Organize and participate in industry events and webinars to promote ERP software.
• Track marketing performance metrics to assess campaign effectiveness and support data-driven decisions.
• Develop partnerships with industry influencers to amplify reach and credibility.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required.
• Minimum of 3 years of experience in software marketing, preferably in the ERP domain.
• Strong understanding of digital marketing platforms and techniques essential.
• Proven track record in developing and executing successful marketing campaigns.
• Excellent communication and interpersonal skills for effective collaboration.
• Ability to analyze data and derive actionable insights to refine marketing strategies.
• Experience with marketing automation tools and CRM software highly desirable.