Marketing Executive-ERP Software 16J25

The Marketing Executive for ERP Software is a critical role within our organization, responsible for crafting and executing strategic marketing initiatives to drive product awareness and sales. This position demands creativity, innovation, and strategic thinking to propel our ERP solutions into the market and expand our customer base. As a Marketing Executive specializing in ERP software, you will need to understand deeply the technical aspects of our software, the competitive landscape, and the needs of our target audience. Your role will involve collaborating with cross-functional teams to create cohesive marketing plans that resonate with our audience and drive engagement. Your insights and expertise will help shape the direction of our ERP marketing strategy, working to position our offering as a market leader. The ideal candidate is analytical, knowledgeable about ERP systems, and has a knack for identifying market trends and opportunities.

Responsibilities

• Develop and implement marketing strategies to promote ERP software solutions.
• Analyze market trends and identify opportunities for business growth and expansion.
• Collaborate with sales teams to create targeted marketing materials and campaigns.
• Conduct competitive analysis to maintain an edge in the ERP software market.
• Organize and participate in events to boost brand awareness and generate leads.
• Create high-quality content across various platforms to engage potential customers.
• Monitor and report on the effectiveness of marketing campaigns and strategies.
• Manage the marketing budget efficiently to maximize ROI from marketing activities.
• Coordinate with the product team to ensure marketing materials reflect current features.
• Utilize data analytics tools to understand customer behavior and adjust marketing efforts.
• Stay updated on industry developments and integrate new marketing technologies.
• Develop relationships with industry partners to expand the reach and influence of ERP solutions.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven experience in marketing, specifically in the technology or software sector.
• Strong understanding of ERP systems and the technology landscape.
• Excellent communication and interpersonal skills to collaborate effectively.
• Proficiency in digital marketing tools and platforms, including CRM and analytics.
• Ability to interpret data and metrics to optimize marketing campaigns successfully.
• Proactive and self-motivated with a passion for driving business results.