Digital Marketing Specialist (225-727)

A Digital Marketing Specialist plays a pivotal role in driving the online marketing efforts of an organization. This role requires a thorough understanding of current digital marketing tactics, and the ability to apply them effectively to enhance brand awareness, drive website traffic, and generate leads. The specialist collaborates with various departments to develop creative, data-driven campaigns that contribute to the overall marketing strategy. With a focus on optimizing digital advertising campaigns across multiple platforms, they must stay abreast of industry trends and emerging technologies to ensure the organization remains competitive in the digital space. Their role is crucial in ensuring the company maintains a robust online presence and achieves its marketing and business objectives efficiently.

Responsibilities

• Design, implement, and manage marketing campaigns that promote the company's brand.
• Conduct research and analyze data to identify and define audiences effectively.
• Create engaging written, graphic, and video content while staying up to date on the latest marketing technologies and social media.
• Monitor and evaluate the performance of all digital marketing campaigns.
• Collaborate with internal teams, clients, and partners to ensure cohesion and effectiveness of marketing strategies.
• Manage social media marketing campaigns and day-to-day activities across various social platforms.
• Develop and manage comprehensive paid campaigns including Google Ads and social media advertising.
• Track and analyze website traffic flow and provide regular internal reports.
• Identify trends and insights and optimize spend and performance based on the insights gained.
• Plan and execute initiatives to reach the target audience through appropriate channels.
• Perform SEO audits to identify opportunities and implement strategies to improve search engine rankings.
• Stay updated with new marketing technologies and best practices to implement them in marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Proven experience in digital marketing or related field is highly necessary.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience managing PPC, SEO, and social media advertising campaigns effectively.
• Competency in using analytics tools like Google Analytics to measure and evaluate performance.
• Excellent communication skills, both verbal and written, are essential.
• Ability to manage multiple projects and prioritize under tight deadlines diligently.