Digital Marketing Executive (225-610)

We are seeking a highly motivated and innovative Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for managing and executing digital marketing campaigns that promote the company's products and services. This role requires a high level of creativity and excellent understanding of various digital marketing platforms such as social media, email marketing, and online analytics. The Digital Marketing Executive will work closely with the marketing manager to develop and implement campaigns that drive brand awareness and generate leads. An inherent ability to adapt to market trends and consumer demands is essential to thrive in this role. The candidate will also be responsible for analyzing metrics and making data-driven decisions to improve overall marketing performance.

Responsibilities

• Develop and implement digital marketing strategies to meet business objectives.
• Create engaging and relevant content for social media platforms and websites.
• Manage and optimize company presence on all digital channels.
• Analyze performance metrics and adjust digital campaigns to optimize ROI.
• Conduct market research to identify trends and customer preferences.
• Collaborate with the marketing team to integrate brand messaging across platforms.
• Design and implement email marketing campaigns to nurture and convert leads.
• Utilize SEO strategies to improve the website’s search engine rankings.
• Manage paid advertising campaigns on platforms such as Google Ads and Facebook.
• Monitor competitor activities and develop competitive digital strategies.
• Prepare detailed reports on campaign performance and customer engagement.
• Stay up-to-date with emerging digital marketing technologies and platforms.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven experience in digital marketing or a similar role for two years.
• Strong understanding of current online marketing concepts and best practices.
• Proficient in using digital marketing tools and analytics platforms like Google Analytics.
• Excellent written and verbal communication skills are essential for this position.
• Ability to work independently and manage multiple projects simultaneously.
• Creative mindset with an eye for detail and optimization of campaigns.