WPP Media Influencer Associate Director

PURPOSE

The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Influencer Associate Director at OpenDoor, WPP’s bespoke global operating model for Amazon.

About Wpp & Opendoor

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

About The Role

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Influencer Associate Director. This is a full-time position based in Dubai. This role plays a crucial part in supporting WPPs mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.

Responsibilities

• Lead the development and execution of data-driven influencer marketing strategies, overseeing the full campaign lifecycle from ideation to optimization.
• Serve as a primary strategic contact for key clients, building trusted relationships, providing expert counsel, and presenting campaign strategies and performance. Identify growth opportunities and contribute to new business.
• Manage, mentor, and develop a team of Influencer Managers and Executives, fostering a culture of excellence and continuous learning.
• Cultivate strong relationships with influencer talent, agencies, platforms, and technology partners. Oversee talent identification, vetting, and negotiation.
• Manage campaign budgets, ensuring efficient resource allocation and adherence to financial targets.
• Define KPIs, establish measurement frameworks, analyze campaign data, and provide actionable insights for continuous optimization and future planning.
  
  

• Bachelors degree in Marketing, Communications, Business, or a related field. Masters degree is a plus.
• 7+ years of progressive experience in influencer marketing, digital marketing, or social media, with a significant portion in an agency setting.
• Proven track record of successfully leading and executing complex, multi-platform influencer campaigns for major brands.
• Demonstrable experience in managing and developing a team of direct reports.
• Extensive experience in client-facing roles, including presenting strategies and managing expectations.
• Proficiency in influencer identification tools, campaign management platforms, and analytics software.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously in a fast-paced environment.
  
  

• Unparalleled Access: Gain direct experience working with one of the worlds most innovative and influential companies.
• Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
• Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
• Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
• Global Impact: Be part of a team that is shaping the future of marketing on a global scale.