Visual Marketing Lead

A Visual Marketing Lead is responsible for creating visually appealing and engaging marketing materials that resonate with the target audience. They oversee the design and production of various marketing assets, including graphics, videos, presentations, and website visuals. Visual Marketing Leads collaborate with marketing teams to develop creative strategies, ensure brand consistency, and enhance the overall visual aesthetic of marketing campaigns.

Responsibilities

• Develop and execute creative visual concepts for marketing campaigns.
• Create compelling graphics, videos, and other visual assets for various marketing channels.
• Collaborate with the marketing team to understand campaign objectives and target audience.
• Ensure brand consistency and adherence to brand guidelines in all visual assets.
• Develop design briefs and provide art direction to graphic designers or external agencies.
• Stay updated with design trends, tools, and techniques.
• Optimize visuals for different digital and print platforms.
• Review and approve all visual assets produced for marketing campaigns.
• Conduct regular quality checks to maintain visual standards.
• Manage and organize digital asset libraries.