Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.
About The Role
About the Role
Job Purpose
At Bridgestone MEA, we're looking for an experienced Training Manager to lead and manage training programs across the Middle East, Africa, and CIS regions. You’ll take charge of upskilling our distributor partners and internal teammates, delivering sales, management, leadership and soft skills programs that drive performance and align with our strategic vision.
This role is about leading transformation in how knowledge is shared, performance is improved, and people are empowered across diverse markets and cultures.
Responsibilities:
Strategic Leadership and Program Management
Design, lead, and execute distributor training programs across MEA and CIS.
Partner with HR to support L&D and internal training programs for Bridgestone teammates.
Align all training initiatives with strategic business goals and commercial outcomes.
Drive the digital transformation of training tools and delivery formats.
Establish training standards and ensure compliance with global best practices.
Training Delivery and Facilitation
Deliver targeted sales and product training to dealer/distributor partners to boost performance and loyalty.
Facilitate high-impact sessions on management, leadership, and interpersonal skills.
Innovate learning methods to engage multicultural audiences.
Support onboarding and induction programs for new hires across the region.
Performance Evaluation and Continuous Improvement
Measure the effectiveness of training through feedback, data, and KPIs.
Continuously enhance training programs to reflect evolving business needs.
Report learning outcomes to the MEA leadership team and external partners.
Communication and Stakeholder Engagement
Act as the single point of contact for distributor training communications.
Keep partners updated with the latest training content, tools, and requirements.
Engage with regional leadership to align on learning priorities and execution.
Systems Management
Oversee and manage the Learning Management System (LMS) for both internal teams and external partners.
Support the rollout of eLearning platforms and ensure system integrity and user experience.
Qualifications & Experience Required
Education, Master, other certification:
Master’s degree in Business Administration, HR, Education, or related fields.
Certifications in Instructional Design, Coaching, or Leadership Development are a plus.
Experience (years):
10+ years of experience in automotive training, ideally across sales or aftersales functions.
Proven success in managing large-scale regional training programs in multicultural environments.
Experience operating in the Middle East and Africa, with strong awareness of cultural and business nuances.
Technical Skills:
Strong proficiency with Learning Management Systems (LMS).
Hands-on experience with eLearning platforms.
Analytical mindset; able to use data to track and optimize training effectiveness.
Advanced skills in MS Office (PowerPoint, Excel, Word).
Languages Skills:
Fluent in English and Arabic (written and spoken) – mandatory.
French or Russian – a strong advantage.
Soft/Behavioral Skills:
Inspirational leader with excellent interpersonal and communication skills.
Culturally agile and capable of engaging diverse learner groups.
Strong project management and multitasking capabilities.
High emotional intelligence with the ability to influence at all levels.
Strategic mindset with a drive for continuous improvement.
What We Offer
At Bridgestone, what really matter is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive payment; we will provide you:
A supportive and engaging onboarding experience to ensure a smooth transition into our team.
The opportunity to develop and grow, through training and regular mentorship.
Corporate Social Responsibility activities.
A truly global, dynamic and challenging work environment.
Agility and work/life effectiveness and your long-term well-being.
A diverse and inclusive team.
We are committed to create an even more inclusive culture that advances equity, embraces individuality, and helps our increasingly diverse teammates, customers, and communities thrive, by providing equal opportunities in employment. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate on grounds of gender, marital status, race, ethnicity, color, nationality, national origin, disability, sexual orientation, religion or age.
Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in premium tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region. Bridgestone EMEA operates 13 tyre plants, a major R&D centre, and a proving ground, and serves its customers in an extensive retail network with thousands of touchpoints. Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business. For more information about Bridgestone, please visit www.bridgestone.com and press.bridgestone-emia.com
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