Trade Marketing Manager

DESCRIPTION

Spend Management:

• Develop quarterly promo strategy by retailer for top retailers in UAE, in line with RGM/Category guidelines
• Develop quarterly promo strategy by channel for Oman & Qatar, in line with RGM/Category guidelines
• Plan, track & optimize weekly trade spend & ensure execution as per plan
• Plan & track monthly BTL A&P spend and ensure execution as per plan
• Collaborate with RGM to identify and implement revenue growth initiatives
• Work closely with Sales & Customer Service to minimize ageing stock
  
  

• Work closely with the Sales Managers & Distributors to set and align monthly forecast by SKU as per S&OP timelines
• Assess R&Os for the month and work closely with the cross-functional teams to mitigate risks & capture the opps
• Collaborate with sales on by week forecasting for top retailers (promo, leaflet, secondary…)
  
  

• Create and review, on quarterly basis, channel-specific MSL & planogram
• Develop category POSM calendar and coordinate with agencies and sales to track and ensure execution
• Plan with the sales team leaflet/secondary by customer for top retailers
• Lead the brand ambassadors planning from candidate selection to execution & results
• Develop with marketing the yearly activation plan & ensure customer-wise BIC execution
• Liaise robustly with the Trade Marketing Teams at the distributors/ADC to align all the above
  
  

• Work closely with marketing on launching NPD’s (pricing, volume, launch event, visibility)
• Actively track performance on NPDs across all pillars (listing, distribution, shelf share, feature share, IMS performance, ageing)
  
  

• Conduct monthly retail audit analysis & plan accordingly (Nielsen & EPOS) with the support of sales analysts
• Proactively prepare reports/reviews on coverage, in-store executions, promo performance, trade spend
• Actively track & report competitors activity by market the support of distributors
• Perform regular field visits to receive first-hand insights on POP execution, promo results etc
  
  

• Bachelor’s / Masters’ Degree in Business Administration, specialization in Marketing / Sales Management preferred
  
  

• 8+ years of experience in consumer products / packaged goods sector
• Experience in Food Service
• Business knowledge in the GULF region
• Experience in Trade Marketing / Category Management is required
  
  

• Bachelor’s / Masters’ Degree in Business Administration from a reputed University; specialization in Marketing / Sales Management preferred
  
  

• 8+ years of experience in consumer products / packaged goods sector
• Experience in Food Service
• Business knowledge in the GULF region is a plus
• Experience in Trade Marketing / Category Management is required