Trade Marketing Manager Emerging Markets

As our Emerging Markets Trade Marketing Manager, you are responsible for Activation, Strategy, Execution. You will drive both the commercial and brand agendas across diverse geographies, translating global strategies into impactful local execution.

Responsibilities

This role will own the development and delivery of channel specific activation plans, pricing and trade term strategies alongside brand building initiatives that maximize market share, profitability, and visibility. By combining analytical approach with marketing creativity, the role ensures excellence in execution across traditional trade, modern trade and e-commerce, while fostering strong partnerships with distributors, retailers, and internal cross-functional teams.

Your Main Focus:

• Design and implement tailored activation strategies
• Develop channel-specific activation plans consistent with brand guidelines and consumer insights.
• Customize promotions, campaigns, and offers for traditional, modern trade, and e-commerce channels.
• Coordinate shopper marketing initiatives to drive consumer engagement and sell-out growth.
• Develop and manage annual business plans  - Build detailed business plans per customer and distributor for each market.  - Align plans with sales targets, pricing strategies, and trade terms to maximize revenue.  - Monitor performance regularly and adjust plans based on market feedback and sales data.
• Analyze market and sales data to inform decisions  - Lead regular analysis of sell-in and sell-out data to identify growth opportunities.  - Utilize shopper insights and category analysis to refine trade marketing approaches.  - Evaluate ROI of campaigns and optimize budget allocation for maximum impact.
• Collaborate across teams and markets  - Work closely with sales, brand, and market managers to translate brand strategies into effective customer-facing initiatives.  - Support the launch of new products and innovation by integrating trade marketing plans.  - Share best practices and lessons learned across Coty’s global and local teams.
• Ensure flawless execution in-store and at distributor level
• Oversee planogram compliance, visual merchandising standards, and wall unit management.
• Monitor distributor activation calendars to guarantee timely and high-quality campaign rollouts.
• Engage with key retailers to implement brand plans and shopper marketing activities effectively.
  
  

Working for Coty means embracing fearless kindness, fostering diversity, and driving innovation in a global beauty powerhouse.

YOU ARE A COTY FIT

You like to solve complex challenges with creativity and data-driven insight. As an experienced Emerging Markets Trade Marketing Manager, you work collaboratively, thrive in a fast-paced environment, and lead with strategic focus.

Other than that, you:

• Demonstrate strong expertise in trade marketing, channel management, and activation.
• Possess excellent analytical skills with proficiency in Excel, PowerPoint, and reporting tools.
• Have proven project management skills and ability to handle multiple markets simultaneously.
• Communicate fluently in Turkish and English with strong interpersonal influence.
• Understand makeup and mass fragrance markets, ideally in Turkey and Pakistan.
  
  

About Coty

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

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